Attend the THAIFEX-ANUGA ASIA 2025 Food Exhibition in Thailand
DATE : Jun 9th, 2025
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On May 28th 2025, Mr. Li, the general manager of the company, led a team to Bangkok, Thailand to attend the THAIFEX-ANUGA ASIA 2025. As the largest food industry trade fair in Southeast Asia and the fourth largest in the world, THAIFEX-ANUGA ASIA 2025 brings together 3,233 exhibitors from 56 countries and regions around the world, with an exhibition area of 140,000 square meters and attracting 90,000 professional visitors globally. It is not only the "bellwether" of the Asian food industry, but even the core platform for promoting regional industrial chain cooperation under the framework of the Regional Comprehensive Economic Partnership (RCEP). The exhibits cover various products such as tea, coffee, ready-to-eat food, frozen food, fruits, vegetables, rice, seafood, etc. Through this learning and communication, we have gained a lot and found a new direction for future market expansion.
Taking this opportunity, we also studied and investigated MAKRO, a warehouse-style food wholesale supermarket under CP Group in Thailand, BIG C, a comprehensive supermarket of Lotus's Group, and 7-ELEVEN convenience stores, whose business spread all over Thailand. We gained a deeper understanding of the tastes and preferences of local consumers, which is conducive to the company's adjustment of product positioning to better adapt to the demands of the Asian market.
